WATERTALK*
* The application of graphic devices on glass surfaces in the urban environment, that are revealed when it rains. Utilising the principle of stenciling, diverse messages can be easily applied, having an immediate effect that is then dissipated by climactic conditions.
WATERTALK is a guerrilla movement that focuses on ‘water’ as a way to communicate a message. It aims to raise people’s awareness of the Earth’s water related ecological issues, regardless of their level of scientific knowledge.
A wide range of locations provide the backdrop for this activity, almost any transparent surface can be a canvas.
Simple graphic devices - sans serif typefaces, line illustration, concise phrases and placement - demand the observer’s immediate attention. It is not imperative that the viewer comprehends the message directly, since intrigue may be the means by which dialogue is opened.
WATERTALK employs common water terms such as fresh, pure, balanced and natural alongside darker and macabre terms, such as death, wastewater, unhygienic and misuse.
All WATERTALKS activity is signified by the inclusion of a simple water glass image in order to verify its authenticity.
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